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FBN vs LLC — Which Do You Need?

The quick version: an FBN is just a registered trade name — simple and cheap but no liability protection. An LLC is a separate legal entity with protection — more expensive but shields your personal assets. Many businesses need both.

Start Your FBN Order — $66

If you're starting a business in Riverside County, you're probably trying to figure out whether you need a Fictitious Business Name (FBN/DBA), a Limited Liability Company (LLC), or both. This guide breaks down the differences, costs, and when each is required.

What's the Difference?

  • FBN (DBA) — A registered trade name. You (the owner) are still personally liable for the business. No separate legal entity is created. Required whenever you do business under a name other than your legal personal name.
  • LLC — A separate legal entity. The LLC (not you) owns the business. Your personal assets are generally shielded from business debts and lawsuits. LLCs pay California's $800/year franchise tax.
  • Corporation — Also a separate legal entity with liability protection. Best for businesses that plan to take on investors or issue stock.

Cost Comparison — FBN vs LLC (Riverside County, 2026)

FBN (DBA) — ~$92 total, no recurring fees

  • County filing fee: ~$26
  • Newspaper publication (NewFBN): $66 flat (4 weekly runs + Proof of Publication)
  • Renewal every 5 years

LLC — ~$870 first year, $800/year ongoing

  • California Secretary of State LLC filing fee: $70
  • Annual franchise tax: $800 (waived first year for new LLCs through a current exemption, confirm with a CPA)
  • Statement of Information filing: $20 every 2 years
  • LLC operating agreement (recommended)
  • Plus FBN publication ($66) if the LLC operates under a different name

When Do You Need an FBN?

Per California Business and Professions Code §17900, you need to file an FBN whenever:

  • Your business name does not include the last name of every owner (e.g., "Smith & Sons" needs an FBN if the sons' last names aren't Smith)
  • Your business name suggests there are additional owners (e.g., "Smith & Associates" when you're a sole proprietor)
  • An LLC or corporation is doing business under a name other than its registered entity name

When Do You Need an LLC?

Consider forming an LLC if you want:

  • Personal liability protection — keep your home, car, and savings separate from business risk
  • Credibility — some clients and vendors prefer working with LLCs
  • Tax flexibility — LLCs can elect to be taxed as sole proprietorships, partnerships, S-corps, or C-corps
  • Continuity — the LLC survives the owner's death; a sole proprietorship does not
$66
Flat fee. No surprises. Includes 4 consecutive weekly publications plus the Proof of Publication affidavit. Additional business names on the same filing just $5 each.
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Frequently Asked Questions

Is an FBN the same as an LLC?
No. An FBN is just a registered trade name — it does not create a separate legal entity and provides no liability protection. An LLC is a separate legal entity with liability protection between your personal assets and the business.
Can an LLC also have an FBN?
Yes. If your LLC does business under a name different from its registered LLC name, you must file an FBN for that name. Example: "Smith Holdings LLC" operating "Valley Green Landscaping" would file an FBN for "Valley Green Landscaping."
Which is cheaper — FBN or LLC?
An FBN is far cheaper. County filing fee ($26) plus NewFBN publication ($66) = about $92 all-in. An LLC is $70 filing fee plus $800/year California franchise tax, starting at about $870 in year one.
Do I still need to publish a DBA if I have an LLC?
Only if the LLC is operating under a different name than its registered name. If "Smith Holdings LLC" operates under "Smith Holdings LLC" on all invoices and signs, no FBN is needed.